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A gentle cleansing shampoo with cool violet pigments that neutralize unwanted brassy and yellow tones in blonde, silver, or lightened brunette hair.


• Provides color-neutralizing and nourishing benefits to lighter hair tones

• Extra-mild formula gently cleanses and smooths the cuticle

• Cool violet pigments help to brighten and/or enhance blonde, gray, or white

hair while neutralizing yellow tones

• Removes brassiness caused by natural factors such as the environment, discoloration or sun exposure

• Restores vibrancy to blonde and highlighted hair

• Hydrates and adds shine

• Improves humidity resistance

Key Ingredients:

MOROCCAN RHASSOUL CLAY– One of the most sought-after clays, Rhassoul clay is a ‘living clay’ from the Atlas Mountains of Morocco and is a natural mineral powder. Removes impurities without stripping natural oils in hair and scalp. Rhassoul is unique in that it behaves as both a cleanser and conditioner.

It draws out toxins, buildup, and impurities but also leaves hair soft, smooth, and glossy.

VIOLET EXTRACT– Because of their strong anti-oxidative properties, extracts from the violet flower also help impart protection against damage that causes discoloration. Furthermore, violet extract improves elasticity and makes hair stronger and healthier.

Purple Shampoo


  • Allow 3-5 Business Days

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